Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT London

London, also known as Greater London is the capital city of the United Kingdom with a population of around 9787426 according to 2011 census. It is the most populous city in the country and located on the Thames River towards the south-east of the Great Britain. The city is also referred as metropolis around the ancient core and Greater London which comprises Surrey, Middlesex, Hertfordshire, Essex, and Kent regulated by the London Assembly. In the era of globalisation, the city is crowned as a leading centre in the fields of education, infrastructure, healthcare, tourism, entertainment and professional services.

History          

The history of the city traced its roots back to the Roman period and Romans named it Londinium. Recently, two discoveries found on the south bank near the Thames River showing the remains of Bronze Age Bridge gave access to a lost island in the river and foundations of large timber structure situated on Thames foreshore. The walled city of London was abandoned with the downfall of the Roman rule during the fifth century and new settlement Lundenwic was developed to the west of the old city. The city became a major port and established Danelaw in the Vikings period. The city developed dramatically after the abandonment of Lundenwic and became the largest town and trading centre of the country.

The population of the city grew from 18000 to approx. 100,000 by the end of 13th century and became England’s principal commercial and administrative centre. The focus of the city changed to private ownership with the establishment of exchange, mercantile and trading companies during the Tudor period. The city was severely affected by Great Plague disease resulted in the death of 100,000 people and also faced destruction in the large parts of the city with the great fire of London. The city also remained as the largest city in the world till 1925. London was the prime target by German bombers during the First and Second World War, destroyed many residential projects and commercial buildings across the city. In 1948, Summer Olympics were held in the city and attracted a large number of immigrants from Commonwealth countries. 

Architecture

With the presence of various diverse buildings with varying ages, the walled city cannot be represented by any specific architectural style. Few structures in the central London including Tower of London, National Gallery, and Hampton Court Palace were constructed during Roman and Tudor period. While other famous buildings include churches and financial institutions that represent the modern architecture and formed part of the varied architectural heritage. Central London has some tall skyscrapers including the tallest building in the European Union and older buildings decorated with beautiful carvings and white plaster mouldings. The other famous buildings of the city are British Library, City Hall, and Millennium Dome.

Religion

The majority of the population of the city follows Christianity followed by Muslims, Hindus, Sikhs, Jews, and Buddhists. A large number of churches and well-known cathedrals are constructed in the city including Southwark Cathedral and St Paul’s Cathedral. Muslim communities are largely based in the boroughs of Newham and Tower Hamlets and famous mosques in the city are London Central Mosque, East London Mosque, and Baitul Futuh Mosque. There are approximately 42 Hindu temples in the city and Hindu communities are mainly settled in the Harrow and Brent boroughs.

Tourism

The city is ranked among the leading tourist destinations in the world and crowned top city destination by Trip Advisor users. The notable buildings of the city are Natural History Museum, The British Museum, Tate Modern, Science Museum, Tower of London, Southbank Centre, National Portrait Gallery and many more exciting attractions.

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