Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Luton

Luton is a large town in the historic county Bedfordshire in the East of England with a population of around 216,800 according to 2011 census. It is situated 30 miles northwest of London and 22 miles southeast of Milton Keynes. London Luton Airport, one of the major airport of United Kingdom is located 1.7 miles east of the town centre and was opened in 1938. The town is home to the University of Bedfordshire and the English Football League Two team or League Two team is also based in the city. The town remained popular for its hat making business for many years. The headquarters of the Vauxhall Motors, one of the oldest vehicle manufacturers in Great Britain is based in the town. The largest one day carnival of Europe ‘Luton International Carnival’ is held every year in the Luton.

History

The traces of the early human settlement of the area was found at Mixes hill and Round Green. The 250,000 years old Palaeolithic encampments were also found at the same place. The remains of the Neolithic period included Waulud’s Bank is much more common. It has been believed that the town is discovered by the Anglo-Saxons in the 6th century and named the city after River Lea. The town’s population was around 800, and the economy was based on the agriculture. The work of the St Mary’s Church was completed in 1137. In 1139, a motte and bailey castle was built, later on, it was demolished in 1154. The place of the castle is now occupied by British fashion and homeware retailer, Matalan. There were six watermills in the town during the Medieval Period.  

In the 13th century, a market for surrounding villages was held in the town every year. The second fair was granted to the town from 1338 with the growth of the town. The town was severally affected by the large fire in 1336. However, the town was rebuilt rapidly after the fire. The agriculture base of the town was replaced by brick making industry in the 16th century, and many older wooden houses were rebuilt in brick. The Royalists entered the town during the English Civil War and demanded goods and money in the 17th century. The royalists were attacked by parliamentary forces, and most of the royalists escaped from the town. The hat making industry dominated the economy of the town by the 18th century. The hat making business is still into operations but on the very smaller scale. In 1722, the first Luton Workhouse was built on Dunstable Road.

The population of the town was recorded 3095 in 1801. The town saw a large expansion in the 19th century resulted in the population of around 39,000 by 1901. The gas was supplied to the town in 1834 and gas street lights were elevated in 1847. The work of water and sewerage system was completed in 1860 followed by the major epidemic cholera spread in the town in 1848. The town gained the status of the borough in 1876. The hat making industry was replaced by other industries in the 20th century. The largest car plant was opened by Vauxhall Motors in 1905 and employed 30,000 people. The production of cars was ended in 2000, and the plant closed in 2002.   

Economy

Traditionally, the town’s economy has been based on Car manufacturing and engineering sector. The focus of the economy is now shifting to service industry particularly in the retail and airport sectors. However, the light industry still operates in the town. The town is home to the headquarters of the well-known firms including Monarch Airlines, EasyJet, Vauxhall Motors and Impellam Group. The principal employers in the town include Luton Borough Council, Aircraft Service International Group, Menzies Aviation, University of Bedfordshire and Luton and Dunstable University Hospital NHS Foundation Trust.

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