Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Maidstone

Maidstone, also known as the Garden of England is a large county town of the Kent with a population of around 107,627 according to 2011 census. The Medway River flows in the west-east direction connect the town to the Thames Estuary and Rochester and passes through the centre of the town.  The town served as an agricultural county of Kent. The history of the city found its root back before the Stone Age.  The town was affected by the Second World War, and the heavy industries were replaced by light industries and services. It has been suggested that the name of the town is derived from medestan, meaning stone of the people or stone of the maidens.

The education, maintenance of infrastructure and social services of the town are administrated by the Kent County Council. There are two constituencies in the town, one is Faversham and Mid Kent, and other is Maidstone and the Weald. Maidstone comprises various villages, hitherto settlements and hamlets including Barming, Sandling, Allington and Tovil.

History

The evidence of Roman settlement in the area found in the architectural buildings and villas of the town. The charter was granted in 1551, created the town as a borough. The Normans established an abbey, shire moot, hospitals and a college for priests. The Parliamentarian troops won over the Royalist forces in the Battle of Maidstone during the Second English Civil War in 1648. The town flourished with the arrival of stone quarrying, paper mills, brewing and the cloth industry. The cavalry barracks were built in the town to establish the permanent military presence in the 17th century and also known as Invicta Park Barracks

A number of outlying settlements and villages can be found in the modern town. The significant development of the town Maidstone General Hospital, which was built in 1983 on the outskirts of the town replaced 150 years old West Kent General Hospital located in Marsham Street. The Portland stone was used during the construction of county council offices between 1910 and 1913.  During the Irish Republican Army campaign, local pub serving Invicta Park Barracks was severally damaged by a bomb in 1975.  The major employers of the town include administrative, retail and service sectors and few industrial estates established on the outskirts provide the employment to the workforce of the town. Some residents also commute to the other towns including London for better job opportunities.

Economy

The major employer of the town was the Sharps toffee factory located in the central Maidstone flows until 1998.  The electrical engineer founded he loudspeaker manufacturer in 1961 and named after Kent Engineering and Foundry (KEF). They manufactured a loudspeaker in the late 19th century and named the Maidstone. The water system of the town is operated by Mid Kent Water and Southern Water. The major offices of the county are located in the centre of the town and many high-tech firms have started their operations in the surrounding business parks.  The town is ranked 50 in the United Kingdom for having largest retail floor space and higher shopping yields. The main shopping centres Fremlin Walk and Mall Maidstone are located in the town centre having the floor area of 32,500 square meters and 49,700 square meters respectively. Other recent developments such as multiplex cinema, nightclubs, restaurants and market square are contributing towards the economy of the city.

Education

There are 23 primary, 15 secondary and two special schools in the town. The town is also served by the grammar schools, and non-selective secondary schools include Invicta Grammar School, Cornwallis Academy, New Line Learning Academy, Valley Park School, Maidstone Grammar School and Oakwood Park Grammar School. The regional campus of the University for the Creative Arts is located on the west of the town.

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