Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Plymouth

Plymouth is a port city in Devon that also goes by the name of the Ocean City of Britain. The city is known for its narrow cobbled streets and a maritime heritage. Plymouth lies between the mouths of the two rivers  - Plym and Tamar – and hence its name. The first settlers had come to Plymouth in the Bronze Age. It was in 1620 that the Pilgrim Fathers departed from Plymouth in search of some New World. They established a new colony at the time known as the Plymouth Colony and later as The United States of America.

Plymouth grew during the Industrial Revolution as a Commercial Shipping Port. Imports and passengers both poured into Plymouth from the Americas. Plymouth was also using its ports to export minerals such as time, lime, china clay, copper and arsenic. In 1928 Plymouth achieved a city status when three of its neighbours also joined together under the same name. During the Second World War, Plymouth was a target for the Nazi forces as it sided with the Allied forces.

Governed locally by Plymouth City Council, the city is home to 264,200 people as per the data collected in 2016. The economy of Plymouth has for long been influenced by industries such as Ship-building and sea-faring, but since the 1990’s it is turning more towards the service-based industry. In the whole of Western Europe, Plymouth is home to the biggest Naval-base.

Plymouth 2020

In 2003, Plymouth Council started the "Vision for Plymouth" – a project for the development of the city of Plymouth.  The project aims to build shopping centres, an avenue as a part of the project and a cruise terminal. Another aim of the project is to increase the population to 300,000. 2004 saw the old Drake Circus being demolished and replaced by the Drake Circus Shopping Centre that opened in October 2006. In one of another project,  the Plymouth City Council's headquarters are to be shifted and the civic centre to be demolished. The demolished land of civic centre will be sold so as to generate revenue for building the new council headquarters.at the location where the Bretonside bus station is currently located. The Plymouth Pavillion arena is also up for demolition in one of the projects. This would be replaced by a new canal links from Millbay to the city centre.

People

People from Plymouth are known either as Plymothians or as Janners from somebody who hails from Devon. Devon stands for Cousin Jan( a form of John).

  • Sir Francis Drake, who was a navigator, was born in the town of Tavistock and also went on to become the mayor of Plymouth. He became the first Englishman to explore the entire world and came to be known as El Draco ("The Dragon") by the Spanish as he had raided many of their ships. He died in 1596.
  • Painter Sir Joshua Reynolds was born in Plympton, which is now a part of Plymouth. He went on to become the founder and first president of the Royal Academy.
  • William Cookworthy is known to have set up his porcelain business in Plymouth.
  • Benjamin Robert Haydon, an English painter, was born in Plymouth on 26 January 1786. Benjamin Robert Haydon was known for his grand historical pictures.
  • The person who was responsible for paving the way for Charles Darwin was born here. Known as Dr William Elford Leach, he was born at Hoe Gate in 1791 in Plymouth.
  • The two artists Beryl Cook and Robert Lenkiewicz lived in Plymouth. Beryl Cook was known for his paintings that depict culture. Robert Lenkiewicz was known to paint themes of vagrancy, sex and suicide. He lived in Plymouth for around 42 years until his death in  2002.

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