Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Tredegar

Tredegar, once a centre of Industrial Revolution in South Wales, is located on the banks of the Sirhowy River in Monmouthshire. One of the most famous ironworks in Richmond, Virginia, United States, The Tredegar Iron Works, was named after this town in England.

History

Samuel Homfray, who founded the town, needed residential places for their workers. Thus Tredegar was developed more as a need than for any other purpose. Lt.Col. Sir Charles Gould Morgan granted his land on the east side of the Sirhowy river, in 1799 for the building of the iron works company. As a means to develop business,  Homfray married Sir Charles’ daughter Jane and got an extension to the lease. However, The west bank remained undeveloped as it fell under the ownership of Lord Tredegar.

Those who wanted to run their businesses in Tredegar, Homfray sold franchisees to them But in return, he took a percentage from each of them. He also saw to it that his currency did not go to others. For this, he paid in his own currency that could be used only inside the town. In a few years, the parish grew and the mode of transport was fast becoming the horse carriages.

Governance – Facts

  • Aneurin Bevan who introduced the system of British National Health Service was born in Tredegar. Aneurin Bevan also used to manage the Tredegar General Hospital.
  • Neil Kinnock was born in 1942 in Tredegar. He later went on to become a member of the Labour Party from 1983 to 1992. For almost the whole of his early life, he lived in Tredegar.
  • Michael Foot, the precursor to Neil Kinnock, was MP for the local constituency, Ebbw Vale
  • Once considered to be a Labour Party seat, Tredegar was ruled for a few years by Dai Davies a left-wing independent until the general election of 2010 took place.

 Architecture:

There are two marvels of architecture that worth a see – the Town Clock and the Bedwellty House. The Bedwellty House is famous as it used to be the living place for the founder of Tredegar i.e. Samuel Homfray. A Victorian garden surrounds the house without any gates. The Long Shelter is also a part of the Bedwelity House.

The Town Clock stands in the southern part of the town. The clock was gifted by Mrs R.P. Davies, who was the wife of the manager of Tredegar Ironworks and, who also conceived the idea as well. JB Joyce & Co of Whitchurch, Shropshire were assigned to build this clock. Once this was done, the clock was erected in the Circle according to the instructions of Mrs.Davies.

Riots :

The town of Tredegar is known for three major riots that rocked the town. They occurred in 1868, 1882 and 1911. Each of these riots had a different purpose.

  • The 1868 riots took place as the local candidate who was Colonel Clifford, who was considered a favourite, was not elected.
  • In 1882 anti-Irish riots erupted in Tredegar. It is so sad that there had been tensions in Tredegar since 1850 regarding the presence of Irish people.different reports from the time tell varying stories but all report one thing as similar, the riots started with the pelting of stones and then spread to the destruction of Irish homes. The Irish were beaten and had to leave Tredegar for safety.To bring normalcy back, troops were summoned from Newport and Cardiff.
  • 1911 saw riots returning to Tredegar once again. This time they were anti-Jewish riots. These riots started a process called the pogrom (borrowed from the Nazi dictionary). The pogrom was meant to filter Jews and annihilate them according to the Nazi policies.  Jewish shops were burnt and their property ransacked but no deaths happened in Tredegar.

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