Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Warrington

Warrington is referred as unitary authority area in Cheshire with a population of around 208,800 recorded in 2016. It lies on the shore of the Mersey River. The town is referred as the largest town in the county of Cheshire, England. It is located between the towns of Manchester and Liverpool. The population of the town grew strongly since 1968, and it became a new town. The history of the area traced its root back to the Roman period. The Romans discovered the town at an important crossing place on the Mersey River, and the Saxons set up the new settlement of the town. Warrington developed as a market town at the lowest bridging point, a place which is crossed by a bridge at its closest point to the sea during the Medieval Period. The town was engaged in the business of textile and wool production in the middle ages.

The town experienced the urbanisation and expansion after the industrialisation took place in historical counties of England and when Mersey was made traversable in the 18th century. The vital railway corridors in the United Kingdom, West Coast Main Line, runs north to south and the Cheshire Lines connecting the towns of Liverpool and Manchester, runs west to east. The Manchester Ship Canal, 36 miles long inland waterway connecting Manchester to the Irish Sea cuts through the south of the town from west to east. The partial box is created around the town with M6 and M62 motorways. In 1974, with the combination of former County Borough of Warrington, the Lymm Urban District and the Warrington Rural District, the modern borough of Warrington was developed.

History

The early settlement of the town was established at Wilderspool during the Roman Empire. The evidence of Bronze Age settlements had been suggested by the local archaeologists. The town developed at an important crossing point on the Mersey River since the ancient times. The importance of the town grew and emerged as a market town and crossing point of the Mersey River. The early reference to the bridge was first found in 1285. The area around the St Elphin’s church, now covered under the Church Street Conservation Area represent the origin of the modern town.The town played a crucial role in the English Civil War. The old town centre served as a mainstay for the armies of the Earl of Derby and Oliver Cromwell. During the industrial revolution, the town evolved as a manufacturing town and became a centre of textiles, steel, tanning and chemical industries.

The town flourished and became more popular after the construction of canal and improvement in the navigational properties of the Mersey River. The town accepted the introduction of steam in the town and used as a source of power for its mills. The town served as a base for RAF Station Burtonwood and airfield for the largest US Army Air Force during the Second World War, The new town status granted to Warrington in 1968. With the decline of heavy industries between 1970 and 1980, the economy of the town shifted to the light industry and technology. The town was affected by the Provisional Irish Republican Army bomb attacks in the town centre and later on, a bomb attack on a gas storage plant in Warrington.    

Economy

Warrington is home to the Unilever and ESR Technology. The major employers of the town are Warrington Council and Warrington & Halton Hospitals NHS Foundation Trust. In 1974, the first shopping centre was opened and covered new bus station and a Debenhams store. During the modernisation of the town centre, Warrington experienced a boost in its customer trade. There are several other shopping malls and large indoor market in the town. Gulliver’s World theme park is located in the town and covers Lilliput Land and the Safari Kingdom.

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