Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Wolverhampton

Wolverhampton is a metropolitan borough and second largest part of the West Midlands with a population of around 249,470 according to 2011 census. The city was founded in 985, and the name of the city is derived from Wulfrun in the Anglo-Saxon period. Earlier, the city was developed as a market town particularly in the woollen trade. During the industrial era, it became a principal centre for steel production, cars and motorcycles manufacturing and coal mining. The city’s economy is based on the service sector as well as the engineering industry.

History

In 910, the city served as a battle site between the unified West Saxons and Mercian Angles against the raiding Danes. Initially, the city grew as a market town in 1179, but at that time the city did not own a royal charter for conducting a market and the matter brought to the attention of King John in 1204. The charter was eventually granted for holding a weekly market on a Wednesday by Henry III in 1258. The city was considered as one of the staple towns of the woollen trade in 14th and 15th century. The Wolverhampton Grammar School was founded in 1512 and known as one of the oldest active schools in the United Kingdom.

A large number of metal industries started their operations in the city from the 16th century onwards, including the iron and brass working and lock and key making. The city was affected by two great fires in 1590, and 1696 resulted in the destruction of 60 homes and left nearly 700 people homeless. The first fire engine was purchased at the beginning of 18th century after the second fire. The presence of extensive coal and iron deposits in the area contributed towards the wealth of the city in the Victorian era and huge amount of industries established in the city.

In 1837, the railways arrived the city and the first station was situated at Wednesfield Heath, also designated as a First Class station. The station was destroyed in 1965 and replaced by the centrally located station on Stour valley line. Wolverhampton railway works were settled in the city in 1849 and became Great Western Railway’s northern division workshop in 1854. During the Great Famine period of disease and mass starvation, a large number of immigrants from Wales and Ireland moved to the city in the 19th century. The city was represented politically by the longest serving MP in parliamentary history, Charles Pelham Villiers.

The city saw a large expansion in bicycle industry from 1868 to 1975 with the establishment of more than 200 bicycle manufacturing companies included Marston, Star and Viking. The large volume of bicycles manufacturers left the city between 1960 and 1970. The public housing development project started in the city after the end of the Great War provided 550 new council houses by 1923. The first large-scale housing development took place in the northeast part of the city, Low Hill estate had more than 2000 new council houses and became one of the largest housing estates in the United Kingdom at that time. Huge Asian immigrants were settled in the city during the period (1940-1960), and Sikh community from the Indian state of Punjab contribute approximately 9.1% of the city’s population.

Economy

The economy of the city was initially based on automobiles, manufacturing and engineering industries. These traditional industries have closed over the years. Presently, the city is largely based on the service industry including the sectors of education, hotels, public administration and health, provide 74% employment to the workforce of the city. Another major employer of the city provided job to 12000 employees is Wolverhampton City Council. The city is home to Birmingham Midshires, University of Wolverhampton, Marston’s and Carillion.

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