Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Worcester

Worcester is a town in Worcestershire, England. It is a non-metropolitan country. It is a junction point for Gloucester and Birmingham. It is a non-metropolitan district. River Severn flows to the west of the town Centre. The Population of the region is nearly 1 lakh. During civil war era, the Battle of Worchester was the last and most deadly war in the region. The famous composer Edward Elgar also belongs to this place. The world oldest newspaper Berrow’s Worchester journal is published here.

History

Roman Ryknild Street was a trading route in New Stone age. During the 3rd century, most of the Worchester area lost to Roman Empire. Some area had become useless because of the silting of Diglis Basin. It also impacted the industrial production. St. Helen’s is the famous church of the region. The major devastation of the town did happen in 1041 after rebellion for taxation. The cloth industry boomed during the medieval era where 10000 population approximately shifted to this industry and ultimately hub for the corporate world. Worcester was the place of war when Charles II tried to regain the territory. Again he lost. Finally, he escaped to France to save his life. Worcester always fought for a parliamentarian form of government. During late 16th century, the Severn’s river banks got burst and it leads to heavy loss of property. During Second World War time, the role of the city was very prominent. It was termed as the safest evacuation route in case of the German forces invade. The Royal Worcester porcelain company puts off its services in 2009. The medical museum ‘’Infirmary’’ is constructed from old wards infrastructure in 2012.

Governance

Till 2007, the conservatives had control over the council. They lost the control after losing by-election seat to the Labour party. Still, they are leading in councillors numbers with 17 seats out of 35. But it has been Worchester city council that is looking after its administration. Robin Walker of the conservative party is the current MP of this region. The local government structure is formed as a non-metropolitan council.

Climate

It has a mild climate with warm summers and mild winters throughout the year. It also encounters with extreme climatic conditions. The floods came in subsequent years. In the year 2009-2011, it encountered with sub-freezing temperatures and massive snowfalls. The average rainfall of this region is below 600 mm.

Demography and religion

The last population census was done in 2001. Most of the population is white and a large section of society follows Christian religion which accounts 79% of the population. 21% of the population does not follow any religion. Others religions have percentage below 2. The minorities include Bangladeshi, Chinese, Indian, Pakistani and others. This small population makes the diverse group of religious people.

Economy

The economy is favourable to many light industries. During the industrial revolution in 18th century, it got pace in the development project. The glove industry is the suitable example which is accelerating at a constant pace. Other are engineering products, machinery tools, sauce industry and shopping centres.

Transportation

The longest path of the Worcester is M5 Motorway that runs to the north-south corridor. The city is situated at junction 6 and junction 7.  A car traveller can easy access to rest of the region. The capital city is just 118 miles far from it. There are two famous stations of the region i.e Worcester Foregate Street and Worcester Shrub Hill. First Midland Red is the main service provider of the city. There are also a few smaller operators. The major airport near to the city is Birmingham Airport. Another important airport is Gloucestershire Airport.

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