Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT York

York is a walled city in the northeast England with a population of around 153,717 according to 2011 census. It lies at the concurrence of the Foss and Ouse rivers in North Yorkshire, non-metropolitan and Ceremonial County in England. The town is considered as the county town of the historic Yorkshire County. The town served a base for two major political events in England. The town became a famous tourist destination for millions of tourists for its unique and rich heritage, notable historical attractions and also offer a range of cultural and sporting activities. The Romans founded the city in 71 AD and became the largest town and a provincial capital in Britain. The town developed as a major trading centre of wool in the Medieval Period and. By the middle ages, it became the capital of the northern ecclesiastical of the Church of England, also termed as the international Anglican Communion’s mother church.

The economy of the town was primarily based on confectionery manufacturing centre and railway-related industries. The town became a centre of the railway network in the 19th century. The focus of the economy shifted to the service sector in recent decades. The major employers of the city are health services and the University of York, and the local economy of the city is largely dependent on the tourism sector. The ‘city of York’ term represented the unitary authority area and covered the rural areas beyond the boundaries of the old city.

History

The oldest inhabited settlement of the town recorded between 8000 and 7000 BC was Mesolithic. The site was occupied by the tribe of Romans, known as Brigantes during the Roman conquest of Britain and the tribal area became a Roman client state. The origin of the city established in 71 AD when the Ninth Legion built a wooden military fortress on flat ground at the concurrence of the River Ouse and Foss. The fortress was occupied by the 6000 legionary soldiers and spread on an area of 50 acres land. The population of the town reduced in the post-Roman era due to occasional flooding from the Foss and Ouse rivers. York became the chief city of King Edwin of Northumbria in the 7th century. The first wooden minster church was built, and restoration of the other parts of the town took place in 627.

The town experienced revolutionary phase after the two years of Norman Conquest of England. William the Conqueror, the first Norman King of England, stopped the rebellion and built a wooden fortress and timbered castle across the Ouse River. Later on, these were demolished in 1069 and remains are visible on the banks of the Ouse River. Due to its strategic location and its closeness to the Great North Road, the town became a significant trading and cloth manufacturing centre. The first charter was granted in 1212, provided trading rights in England and Europe. The economy of the city declined in the Tudor times and many monastic houses, hospitals and institutions were closed under the Dissolution of the Monasteries. The city became a service centre in this period.    

The railways arrived in the city in 1839, and it became a major railway centre by the end of 9th century. George Hudson, railway promoter was responsible for introducing the railway in the city. The engineering industry flourished with the arrival of railways in the city. The city is home to the North Eastern Railway and provided job to more than 5500 people. The two major industries emerged in 1900 are railways and confectionery. The National Railway Museum was built in the city in 1975 and brought prosperity to the city with the emergence of the tourism industry. The historic core of the city was marked as a conservation area in 1968.

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